About us

Giordano is a brand active since 1999, specializing in the world of astronomy and astrophotography, born from a deep passion for technique, technology, and innovation applied to observing the sky.

For over two decades, Giordano has represented a point of reference for enthusiasts and professionals, thanks to an approach based on technical expertise, personalized consulting, and constant attention to after-sales service.

Today the brand operates as Giordano Astronomia, dedicated to astronomy, observation, and astrophotography, with a precise philosophy: to select, test, and offer only truly valid products, capable of providing the best balance between performance, reliability, and value.

Experience, consulting, and community

Since 1999, Giordano has built its reputation on direct field experience, continuous updating, and truly listening to customer needs.

Giordano is not just an e-commerce site. It is applied technical expertise, gained through the daily use of astronomical and astrophotography equipment, and through constant interaction with professionals, enthusiasts, and industry experts.

Our only location is in Bitonto and it also serves as a showroom where, by appointment, it is possible to view products, receive dedicated consulting, and participate in training activities, practical tests, and technical workshops.

Over time, a real community of customers has developed, choosing Giordano not only to purchase, but to be continuously supported before and after their purchase.

A direct relationship with manufacturers

One of the distinctive elements of the Giordano brand is the direct relationship with manufacturers, without unnecessary intermediaries.

This approach allows us to:

• personally verify the quality and engineering of the products
• select truly innovative solutions
• offer equipment often not yet widespread on the traditional market

In some cases, products are optimized based on specific technical instructions to improve their performance and efficiency, ensuring concrete added value for the end customer.

Our products

Every product included in the Giordano catalog meets three fundamental criteria:

• Best price-quality ratio
• Real innovation
• Concrete utility in the field

Before being offered, products are tested by professionals and experts, in both astronomical and astrophotographic fields. Only after passing thorough practical tests do they officially enter the catalog.

The goal is clear: to offer reliable, high-performance, and accessible solutions, without unnecessary compromises.

A constantly evolving mission

Since 1999, Giordano has been constantly working on the development of new projects, products, and services, with a single mission: to put technical expertise at the service of people, accompanying them in choosing the best equipment to express their passion to the fullest.